The Skilled Coach Club Podcast
This podcast is for experienced coaches who want to turn their 121 coaching into a more scalable world-class programme - one they actually love running, are excited to grow, and want to become known for.
Hosted by Ella Whitcomb-Khan, each episode explores the strategies, mindset, and systems that help coaches grow a feel-good coaching business that:
→ Runs on an aligned delivery model that suits your dream life
→ Creates client experiences that boost retention and turn clients into raving fans
→ Gives you more freedom and fulfilment so running your business becomes enjoyable again (no more hustling your way to success)
If you know you’re a skilled coach - and want a coaching programme that feels more aligned, more scaleable, delivers standout results, and positions you as the go-to coach in your niche - this is for you.
Coaching programme --> Coaching World
Clients --> Raving Fans
I'll show you how to grow your business by focussing on your coaching world.
Episodes

Wednesday Mar 23, 2022
#7 Identity Shifts & Putting Health On Autopilot
Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
In this episode I am joined by Dr Emil (@dremilofficial), the founder of Health Evolved Academy and the face of Doctor Emil Nutrition Supplement Company. He helps high-performers and busy entrepreneurs establish long-term, sustainable habits to upgrade their fitness, nutrition and lifestyle. His mission is to help people put health on autopilot to give them more time and bandwidth to focus on the things that matter.
We cover loads of ground here, including:
- His journey from Medical Doctor to online fitness professional and entrepreneur
- The importance of investing in yourself
- What makes good coaching?
- The importance of identity shift in long term change [~19:00]
- Putting Health on Autopilot [28:00]
- Discussion of values [40:00]
I hope you guys enjoy this episode! Let me know any thoughts and comments.

Wednesday Mar 09, 2022
#6 Goals vs Values For Health and Fitness Behaviours
Wednesday Mar 09, 2022
Wednesday Mar 09, 2022
In this episode I chat about goals and values:
- What are goals?
- How do goals work?
- My ultimate goal-setting process that allows me to achieve my goals
- The importance of values, and how to identify them
- Why we should help clients identify values
If you want to learn more about my goal-setting process or how to discover your values, message me on Twitter @ellawhitcomb_ or Instagram @thefitnesspsych_
If you're enjoying the podcast, please considering sharing and leaving a review. It really helps it to become more discoverable!
#fitness #values #goals #meaning #exercise #podcast #motivation #success

Wednesday Mar 02, 2022
#5 Psychologists, Fitness Coaches & Psychological Informed Fitness Environments
Wednesday Mar 02, 2022
Wednesday Mar 02, 2022
This week I'm joined by Clara Swedlund, a trainee sport and exercise psychologist, online fitness coach and competitive bodybuilder.
We cover so much in the episode including:
- What is exercise psychology?
- Applying exercise psychology in the fitness space [8:00]
- Psychologically informed coaching spaces [12:00]
- Individualising your approach as a coach [20:00]
- Prioritising results over the person [22:00]
- Measuring success beyond progress photos [26:00]
- Demystifying the titles psychologist, therapist, clinical psychologist [32:00]
- Fitness Professional's role in client mental health [37:00]
- Do you need to work with a coach or a psychologist? [46:00]
Let me know your thoughts via my instagram @thefitnesspsych_ or twitter @thefitnesspsych. If you enjoy this episode, please consider sharing it and leaving a review on the podcasting app of your choice. This really helps the podcast to be more discoverable!

Wednesday Feb 23, 2022
#4 - Muscularity Oriented Disorders & Male Mental Health In The Fitness Industry
Wednesday Feb 23, 2022
Wednesday Feb 23, 2022
In this episode I am joined by George Mycock, founder of @myo_minds and host of the @myo_minds podcast. George has lived experience with muscularity oriented disorders and has used his knowledge on the subject to consult on projects with Mind, Nottingham University, First Steps ED and others.
I love being part of this honest and vulnerable conversation where we covered:
> Muscularity Orientated Disorders: what are they?
> Men’s Body Standards and Mental Health
> Exploring the line between committed exercisers and exercise addiction
> Relationship with ignoring emotions and mental health challenges
> Exploring how common “diet tactics” can impact our relationships with food
> How PTs may impact their client’s body image and PTs role in supporting client's mental health
If you enjoy this episode or think that someone would benefit from listening, please consider sharing this with them or posting on social media. It really helps the podcast become more discoverable!

Wednesday Feb 16, 2022
#3 - How Much Responsibility Should You Take For Client Outcomes?
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
In this episode I chat to Dr Nick Wadsworth, a Sport and Exercise Psychologist and Lecturer at the University of Bolton.
In this episode we discuss:
- Taking responsibility for client change
- Approaches to coaching
- The importance of the relationship

Wednesday Feb 09, 2022
Why You Gave Up On Your New Years Resolutions & What To Do Instead
Wednesday Feb 09, 2022
Wednesday Feb 09, 2022
In this episode I discuss 5 key reasons why we often can't stick to our resolutions and suggest things that we can do instead that is more likely to lead to lasting change.
@thefitnesspsych_
Let me know what behaviour your trying to change and whether any of these reasons have resonated with you!

Friday Jan 28, 2022
How Psychology Can Improve Client Outcomes with Dan Forbes
Friday Jan 28, 2022
Friday Jan 28, 2022
In this episode, I'm joined by Dan Forbes. A strength and conditioning coach with 20+ years of experience helping people to achieve their fitness goals. We have been working together at Health Evolved Academy for over a year where we find ways to incorporate psychology and behavioural science to help people to have lasting change.
We explore all sorts including:
- Different mindsets when losing weight
- Common client challenges
- How moderation can lead to success

Sunday Jan 16, 2022
Welcome To The Fitness Psych Podcast
Sunday Jan 16, 2022
Sunday Jan 16, 2022
In this episode I introduce this new podcast and myself as the host.


